Pink Pony Walk

Bringing Ralph Lauren’s commitment to the fight against cancer to life through community, participation and action.

BRAND

Ralph Lauren

ROLE

New York, NY

SCOPE

Creative Director Event Producer

The Pink Pony Walk brought Ralph Lauren’s commitment to cancer care into the heart of New York City. We created a public-facing experience that united employees, supporters and the community around a shared purpose, translating the Pink Pony identity across the event environment, branded assets and participant experience.

A Brand in Motion

The Pink Pony identity moved beyond a mark, becoming something people could wear, gather around and participate in.

Back of a Pink Pony Walk T-shirt with PINK PONY WALK in pink lettering

David Lauren speaking at a microphone at the Pink Pony Walk launch event, in front of pink and black balloon arch

Supporters in Pink Pony tees with the Polo Bear mascot at the Pink Pony Walk in New York City

Ralph Lauren team members in Pink Pony Walk tees celebrating together indoors

Scope

Creative Direction Event Design & Production Branded Assets Speaker Series Employee Engagement Community Participation

Ralph Lauren speaking into a microphone in a black leather jacket at the Pink Pony Walk launch event, in front of pink and black balloon arch

Black quote card with Ralph Lauren's words about the fight against cancer, signed in pink, with the Polo Pony mark

Supporters in Pink Pony tees with the Polo Bear mascot on a New York City street at the Pink Pony Walk

Two supporters in pink Polo pony tees holding Ralph’s Coffee cups at the Pink Pony Walk

Crowd of Ralph Lauren employees in Pink Pony tees walking through Central Park at the Pink Pony Walk

Purpose Made Visible

$25M

FOUNDATION GRANT COMMITMENT

2K+

EMPLOYEES

130+

GLOBAL EVENTS

BENEFICIARIES IN 17 COUNTRIES

For more than 25 years, Pink Pony has extended Ralph Lauren’s commitment to cancer care far beyond a single event, mobilizing employees and communities around the world while supporting organizations working to improve access to treatment.

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Experiential Production

Creative Direction · Event Production · Community Engagement